Funnel Marketing Workshop
Oct 20 @ 6:00 pm – 8:30 pm

Please note: this session is only available for EDGE Rise members.

Do you want to learn how to reach your customers and increase their engagement? Join us to create a powerful funnel marketing strategy.

About this Event

Do you want to generate more leads that convert to sales? Join us to learn about marketing strategies and tactics to generate and convert qualified leads. Whether through traditional or digital channels, you will gain a better understanding of funnel marketing to gain customers, drive sales, and grow your social enterprise or startup!


During this session you will:

  • Recreate a customer persona based on your target audience and have a clear understanding of their needs and pain points
  • Determine your customers’ stage in the funnel
  • Learn strategies and tactics to push prospects to the next stage and a step closer to making a purchase
  • Learn to identify and focus on clients with higher conversion rates


Who Should Attend:

This session is designed for EDGE Rise members who wish to learn more about developing their funnel marketing strategy.


What You Need To Bring

  • An idea of who your customers are
  • A description of the product or service you’re offering and what makes it unique in the marketplace
  • A laptop computer, pen and paper

Workshop Facilitator – Garrett Hall. EDGE Advisor & Digital Marketing Professor

Leading the workshop is one of EDGE’s advisors, Garrett Hall. Garrett is a Digital Marketing professor at Sheridan and has been supporting startups at EDGE as a Mentor -in-Residence for more than two years.

Prior to becoming a professor, Garrett grew an eCommerce company called The Added Touch to $7.5 million. In only six months, pure internet sales grew from $0 to $600,000 and the digital customer base increased from 0 to more than 170,000 contacts.

Garett has agency experience as well as extensive practice in business development, traditional/digital marketing and eCommerce. A strong believer of leadership and development, he offers his mentorship services to the community around him.


TUNEUP: Pitching to Investors Info Session
Oct 21 @ 2:00 pm – 4:00 pm

Join us to hear from a panel of experts on how to pitch your venture idea to investors.

About this Event

Are you an early-stage venture looking to develop a better understanding on how to pitch your venture idea to investors? Join EDGE alongside professionals and subject matter experts in a panel-style conversation about different methods that startups & social enterprises can use to deliver a successful pitch to investors and raise capital. Each panelist will share their breadth of experience from various points on the investment continuum.


During this session we will answer questions like:

  • How might I get access to investment pitching opportunities?
  • What are some ways I can make a stronger pitch when in front of investors?
  • What are the benefits and drawbacks of seeking external investment?
  • What are the best practices when crafting my pitch?



  • 2:00 – 2:15 – Welcome & introductions
  • 2:15 – 3:00 – Panelist presentations (10mins each) & moderated discussion
  • 3:00 – 3:50 – Q & A
  • 3:50 – 4:00 – Wrap up and EDGE announcements


Who Should Attend:

Startups and social enterprises seeking information about pitching to investors


Dennis “Dony” Zaidi

Dennis Zaidi is Managing Director of Checkmate Capital and a seasoned entrepreneur who currently advises a diverse portfolio of startups on matters related to corporate finance and capital structure. Mr. Zaidi is also an official advisor to the Holt Accelerator and Lozard Institute Startup Incubator. Before joining Checkmate, Mr. Zaidi was already the architect of three successful exits, including his work as managing partner of Balsam Lake Green Energy— a 6MW solar energy facility in Ontario, Canada that was developed, then sold to Panasonic-sponsored private equity firm Coronal Group.

Mr. Zaidi is a passionate, life-long learner with executive education at Harvard Business School (Negotiation Mastery) and Oxford’s Saïd Business School (Fintech), as well as having recently completed an Executive Master’s degree (MSc) from HEC Paris in Innovation and Entrepreneurship, currently ranked the #1 business school in the world for executive education.”


Galen Udell

Gelen is the Executive Director of York Angels. As one of the largest and most active Angel Investing Groups in Canada, they have had their members invest in over 250 start-ups. But it’s not only the investment dollars that count. They are proud that their members have committed thousands of hours as mentors, advisors and board members to help these founders along their journey. That investment in money and time has helped York Angel Investors see a number of successful exits in recent years.

Alex Kolodkin

Alex is the Founder and CEO of Set Scouter, the largest film locations marketplace in North America working with thousands of agencies and brands to simplify production. Before founding and growing Set Scouter, Alex was a broadcaster at Rogers Communications (CityTV, Bio, OLN, and G4) and a producer within established production agencies. His venture has worked with thousands of brands (Amazon, Google, Unilever, OVO, Coca-Cola) and music artists (Alessia Cara, Sean Paul, Gucci Mane, Majid Jordan).

Alex holds a MA from Ryerson University’s RTA School of Media and a certificate in International Production from UCLA. His graduate research was the first of its kind in Canada to examine how millennials consume TV content and predicted the continued rise of digital piracy and online streaming services like Netflix.

Alex is an alumnus of 500 Startups in Mountain View, California, DMZ, and Communitech.


Rachel Bartholomew

Rachel founded her second start-up, Hyivy Health – a medical device company, during her diagnosis of cervical cancer in May 2019. Her last startup achieved an exit and worked with large corporate clients, such as eBay and Canadian Tire, to create augmented reality, e-commerce experiences for the aftermarket automotive industry. She is a graduate of the Masters of Business, Entrepreneurship and Technology program at the University of Waterloo and Bachelors of Commerce at York University. After graduation, she became an entrepreneurial advisor to over 250 formation stage businesses. She gives lectures in entrepreneurship, has worked as an Analyst for a venture capital firm, an Innovation Manager at a large Canadian Financial Institution and has run Laurier University’s incubator program.

Oct 26 @ 5:00 pm – 6:30 pm


Join EDGE Mentor Garrett Hall to discuss Account Setup and Best Practices for growing your business with Google Ads.

About this Event

EDGE Mentor, Garrett Hall, is hosting this week’s MentorMondays session, where we will discuss Google Ads, and go over the best practices for using it to enhance your venture. Learn how this useful, accessible service can give your venture the support it needs to take it to the next level.


During this session you will learn:

  • Why you should consider using Google Ads for your venture
  • The process to get an account set up for your business with Google Ads.
  • Methods and recommendations on getting the most out of the service for your specific needs.


MentorMondays is a series of online group mentoring sessions, hosted by EDGE mentors and experts to support your startup development journey and strengthen your connections within EDGE and the social impact startup community.

EDGE Mentor

Garrett Hall

Garrett Hall is a business development and marketing professional with a wealth of knowledge and industry experience.

Garrett’s business expertise is best demonstrated in the building of a multi-channel business from sales of $70,000 to $7.5 million, growing the customer base from 50,000 to 835,000 names (and digital customers from zero to 172,455). After selling the business to a larger company in 2009, Garrett has been involved with Business Development and Digital Marketing Consulting and uses his considerable expertise to assist new startup and venture efforts.

Areas of Expertise:

  • Traditional & digital/internet marketing
  • eCommerce
  • Operations Management
  • Product value proposition
Finance 101
Oct 27 @ 6:00 pm – 8:30 pm

Get crystal clear on the key components of making money in your business.

About this Event

In this interactive workshop, you will focus on the key components of making money in your business. Participate in an environment that will ignite your revenue growth through guided discussions and thought-provoking exercises.

You will:

  • Learn why it’s imperative to get crystal clear on your revenue model
  • Gain the knowledge and tools required to choose a revenue model that is both feasible and that will deliver the income and life that you want
  • Gain a framework to establish your revenue source, pricing, who to serve, and number of clients you need to serve
  • Build the competence & confidence to take your business to the next level, by getting in tune with your numbers (financial forecasting)
  • Share, learn, and connect with other entrepreneurs

If you require any accommodations to register or to ensure your full participation in this event, please let us know at


Featured Guest

Zahra Qureshi is an experienced finance professional with a demonstrated history of working in a variety of industries including mining, financial services, and technology. She has a proven focus and success in process improvement and problem solving. Well versed in all aspects of finance, accounting and business development to support companies and their growth. Zahra is also founder of the Social Venture Circuit – a nonprofit, membership group for social enterprises operating within the region of Peel.

Financial Workshop 101
Oct 27 @ 6:00 pm – 8:30 pm

In this interactive workshop, you will focus on the key components of making money in your business. Participate in an environment that will ignite your revenue growth through guided discussions and thought-provoking exercises. 


We’re currently working on this session, so stay tuned for more updates!

Nov 2 @ 5:00 pm – 6:30 pm

Join EDGE Mentor, John Lam, with special guests from Halton Region Small Business Centre in a drop-in session to discuss exporting.

About this Event

Whether you’re considering a leap into the global market or looking to make the international more local, we’ve got you covered. EDGE Mentor, John Lam, is hosting this drop-in session alongside special guests Stephanie MazhariPrince Kahnand Chris Janzen where they will conduct a comprehensive introduction to exporting.


Topics that will be covered include:

  • Market Identification
  • Costing
  • International Trade Agreements
  • Financing
  • Export-related tools and resources to assist first-time exporters


MentorMondays is a series of online group mentoring sessions, hosted by EDGE mentors and experts to support your startup development journey and strengthen your connections within EDGE and the social impact startup community.

EDGE Mentor

John Lam

John Lam started his entrepreneurship journey as an undergraduate and master’s student at the University of Waterloo. Two startups later, he changed course and moved towards mentoring and coaching other entrepreneurs. John has helped numerous entrepreneurs grow their startup ideas through teaching entrepreneurship at Wilfrid Laurier University, and managing the incubators of the University of Guelph and Wilfrid Laurier University’s Brantford campus. John’s journey has led him to many entrepreneurship and innovation centres around the world to learn about entrepreneurship outside of Canada, with some notable places including San Francisco and Auckland, New Zealand. John is currently the Entrepreneurship Lead for EDGE in Brampton’s Davis Campus.

Areas of Expertise:

  • Entrepreneurship Process
  • Sales
  • Pitching to investors
  • Social innovation

Featured Guests

Stephanie Mazhari

Stephanie Mazhari is the Manager of Entrepreneurship Services at the Region of Halton, serving the communities of Burlington, Halton Hills, Milton, and Oakville. Stephanie oversees the Region’s Small Business Centre which supports entrepreneurs to start-up, manage and grow their business. Stephanie also manages Halton’s Global Business Centre which provides export/import support services and programming for businesses who want to scale-up and go global.

Prince Khan

Prince Khan is a Business Consultant at the Halton Region and holds a Certificate with the Forum for International Trade (FITT). He brings over 5 years of experience in Small Business Consulting, helping them grow and expand in Canada and abroad.

Chris Janzen

Chris Janzen is a Business Consultant with the Halton Region Small Business Centre. With 10 years of economic development and business consulting experience, Chris works with local businesses to help them start, grow and succeed.

Breakfast for Champions
Nov 3 @ 10:00 am – 11:00 am

Grab your breakfast and join us for a virtual chat with Kate Heggtviet, founder of Bootcamps for Change.

About this Event

It is hard work navigating these uncertain times, pivoting your venture and taking on new initiatives. So, take a pause, get your coffee/tea and join us on November 3rd at 10 am. We’re excited to have Katie Heggtviet founder of Bootcamps for Change who will speak about her experience as a seasoned entrepreneur.

We look forward to seeing you!


10:00 am – Welcome

10:05 am – Introductions and EDGE Announcements

10:15 am – Chat with Katie

10:40 am – Q & A

10:55 am – Wrap up

11:00 am – Session Ends


Featured Guest:


Katie Heggtviet

Through the continuous evaluation and development of innovative partnerships, Katie Heggtveit (EDGE Member and Founder of award-winning organization Bootcamps for Change #SweatierForTheBetter) is improving equity and access to movement, decreasing the incidence of non-communicable diseases, and strengthening low-income communities through continued learning as well as effective program design. She’s shared her passions as a TEDx speaker and facilitator of workshops for thousands of high-school and post-secondary students. Always keen for adventure: travelling to nearly 40 countries at the age of 24 – riding camels, hiking with locals, and jumping out of airplanes!

Nov 9 @ 5:00 pm – 6:30 pm

Coming Soon

We’re currently working on this session, so stay tuned for more updates!

Look Before You Leap: Kickstart Your Entrepreneurial Journey
Nov 10 @ 6:00 pm – 8:30 pm

Before you spend time and money developing a product or service, learn how to test your idea and build on a solid foundation.   


We’re currently working on this session, so stay tuned for more updates!



Member Showcase
Nov 11 @ 2:00 pm – 4:00 pm

We’re currently working on this session, so stay tuned for more updates!