Build your Startup Value Story: Communications Workshop

November 13, 2019 @ 5:30 pm – 8:00 pm
Sheridan - Hazel McCallion Campus, Room B290
4226 Duke of York Boulevard Missisauga
ON L5B 0G5
This workshop will help focus and clarify your key messages so you can connect with your audience and make a lasting impact.

About this Event

Effective communication is the foundation for your venture. Whether your message is being delivered in a meeting, pitch or email, it’s essential that you can describe your value to gain support for your startup.

During this workshop you’ll work through the following questions:

  • Do you know how to use an ask to advance your business or social enterprise?
  • Can you talk about your business or social enterprise in a clear, concise and compelling way?
  • Are you a confident and credible speaker?

What you’ll walk away with

After participating in this workshop you’ll be able to:

  • Use story to equip and inspire your audience to say yes
  • Provide clarity on your upcoming asks
  • Engage your audience with each story
  • Clarify your value proposition
  • Practice and polish your self-introduction

This workshop is open to startups at any stage.


Inge Christensen has 40 years experience in the creative communications realm. Currently, she is the Communications Coach with Innovation Factory and at The Forge at McMaster. Her mission is to help startups tell their Value Story with credibility in high stakes situations as well as daily business interactions. She also coaches corporate leaders on using STORY+ASK to drive progress.

Her passion has always been to unstick people’s thinking! She began as Creative Director at international PR fIrm Hill & Knowlton and then launched her own business as a Thinking Coach. For 25 years, she has served a loyal client base including Fairmont Hotels & Resorts, AstraZeneca and CIBC.

Her clients know her as an empathetic and results-oriented coach/facilitator who makes the work fun.She lives by two rules – ‘’Story has power” and “It’s all about the audience’’ – because success in life relies on the ability to connect with people.


This is a free event. Seats are limited. Register now to save your spot!

Paid parking is available on campus.

MEDIA CONSENT: Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk