Evaluating the Impact of Your Social Enterprise

Join this two-part webinar to learn the basic tools you need to help evaluate your venture’s social and economic impact.

About this Event

Join Dr. Marlene Santin to learn about the basic tools you need to help analyze your venture’s social and economic impact. Whether you are a non-profit social enterprise, registered charity, co-operative or a for-profit social purpose venture, most stakeholders and funders are keen to see and understand your impact. Come learn about a comprehensive evaluation and measurement process to help answer such important questions as: To what extent does my venture achieve its goals? What needs to be improved? What difference are we making with the work that we do? Are the results worth the costs?

These two-part interactive webinars are for entrepreneurs who need to plan an evaluation and measurement framework but don’t know where to start. Through presentation and interactive activities, these webinars will give you practical skills and opportunities to work with basic evaluation concepts. You are encouraged to bring a current or past initiative or program that needs to be evaluated in order to participate in workshop activities.

Part 1 (October 7) – You will:

  • Understand the different types of evaluation that exist
  • Understand the basic steps in conducting an evaluation
  • Develop evaluation questions that will generate useful information
  • Identify key indicators and measures to get to results

Part 2 (October 14) – You will:

  • Continue to deepen understanding of the basic steps in conducting an evaluation
  • Continue to deepen understanding of identifying key indicators and measures to get to results
  • Create a program-specific logic model

PLEASE NOTE: You are encouraged to attend both webinars for a robust exploration of practices and strategies. You will need to register for each date separately.

Featured guest:

Marlene Santin

Dr. Marlene Santin is a full-time faculty member in the School of Public Safety at Sheridan College, where she teaches a number of research courses in the Bachelor of Community Safety Degree Program. In addition to her teaching career, she has held senior policy and research positions with the Government of Ontario, working on a range of issues, including the rights of crime victims and social welfare. Through her work at the Ministry of the Attorney General, she has practical experience in applied program evaluation leading the design of performance measurement frameworks to evaluate outcomes for a number of government programs, including Support Services for Male Survivors of Sexual Abuse, the Financial Assistance for Families of Homicide Victims Program, the Partner Assault Response Program and Sexual Assault Centre’s. In addition, she also developed the program guidelines for the Online Training Initiative to Address Human Trafficking in Ontario. She received her Ph.D. from the Department of Sociology at McMaster University, where her research examined the economic, political, social and legal causes of the abolition of the British transatlantic slave trade.