Find Your Fans: Customer Insight & Market Research

June 19, 2019 @ 5:00 pm – 7:30 pm
4226 Duke of York Blvd Sheridan College EDGE Hub - Room B290 Mississauga
ON L5B 0G5


Market research is key to finding your customers and gives clear insight into how to position your venture’s product or service.

This Leap Lab will help you:

  • Understand how to do market research and get a clear picture of your target customer
  • Clearly express your market, the opportunity and your target customer to potential investors and partners
  • Map when, where and how to begin reaching your market

Come join EDGE mentors and fellow aspiring entrepreneurs to get feedback on your work and have your questions answered. You’ll also be able to network, make connections and brainstorm with like-minded colleagues on how to turn your ideas into action.

This lab involves pre-session work that we’ll send your way closer to the session date.

Leap Labs at EDGE:

Leap Labs at EDGE are five sessions designed to help you learn how to move from entrepreneurial idea to execution. All sessions are held at Sheridan’s Hazel McCallion Campus. The series includes:

Look Before You Leap: Put Your Entrepreneurial Idea to the Test
Wed May 15, 5-7:30pm, EDGE Hub (B290)

Business Model Canvas: A Blueprint for Startup Success
Wed Jun 6, 5-7:30pm, EDGE Hub (B290)

Find Your Fans: Market Research and Customer Insights
Wed Jun 19, 5-7:30pm, EDGE Hub (B290)

Always on the Money: Financial Management for New Ventures
Wed Jul 10, 5-7:30pm, EDGE Hub (B290)

Pitch Perfect: The Art of Telling your Startup Story
Wed Jul 24, 5-7:30pm, EDGE Hub (B290)

EDGE Leap program members have priority registration for Leap Labs. Members of the Sheridan community and public are welcome to join if spots are available.


This is a free event. Seats are limited. Register now to save your spot!

Snacks and drinks will be provided.

Paid parking is available on campus.

MEDIA CONSENT: Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk