Stories from the Frontlines of Social Entrepreneurship

February 20, 2020 @ 5:30 pm – 7:30 pm
Sheridan College - Hazel McCallion Campus, Room B480
4226 Duke of York Boulevard Mississauga
Ontario L5B 0G5

Join EDGE for a special fireside chat featuring Dalal Al-Waheidi of WE Charity and Nora Griffiths of ME to WE and their stories from the frontlines of social entrepreneurship.

Renee Devereaux, Director of EDGE, will moderate a rich discussion with Dalal and Nora on their experiences empowering change and creating sustainable impact.

Topics include:

  • Leading with your mission and values at the core of what you do
  • What it takes to launch and grow a social venture
  • Creating enduring value and impact through products and services
  • Funding strategies and building meaningful partnerships
  • Navigating hurdles and challenges unique to social ventures

About WE Charity and ME to WE

WE Charity is an international charity and educational partner founded by brothers Marc and Craig Kielburger. WE Charity runs programs domestically and internationally including WE Day, WE Schools, WE Villages and the WE Social Entrepreneurship Centre. ME to WE, a for-profit social enterprise, was founded in 2009 by the Kielburger brothers to support the mission and operating costs of its partner WE Charity. ME to WE creates employment for people in ME Village communities including via artisanal and Fairtrade products and global service trips. ME to WE donates a minimum of 50 percent of its profits annually to WE Charity. For the past five years, ME to WE has donated over 90% of profits to WE Charity, with the balance of funds reinvested to grow the social enterprise. The two organizations operate separately.

Our Special Guests: Dalal Al-Waheidi & Nora Griffiths

Dalal Al-Waheidi joined WE 17+ years ago, bringing her expertise to roles including International Project Director, Chief Operations Director, Executive Director of WE Charity, Managing Director of Middle East and North Africa Region, Executive Director of WE Day, and in January 2019 she re-assumed the role of Executive Director of WE Charity.

Born and raised in Kuwait, her family fled to the Gaza Strip after the Gulf War where she witnessed the terrible conflict. Her experiences drove her to make a difference and after moving to Norway on a scholarship to Norway United World College, she was brought to Canada on a full scholarship to Trent University. Dalal has led from the cutting edge of many of WE’s innovative initiatives since 2002—including WE Days around the world, program-defining partnerships with school boards, and the highly successful O Ambassadors program through Oprah’s Angel Network. Dalal is a passionate feminist with a strong commitment to international development demonstrated by a sterling career that has only just begun. She has been recognized for numerous awards including the RBC Top 25 Canadian Immigrant Award and Canada’s Top 100 Women Award: Future Leader Category.

Nora Griffiths joined WE 9 years ago and is currently serving as the Head of ME to WE Trips based in Toronto, Canada. WE is a movement that brings people together and gives them the tools to change the world; a mandate Nora has embraced personally as a former member of the Canadian National Rowing Team, and professionally through her experience in service learning and social entrepreneurship. Nora holds a B.Comm and M.Ed. in Leadership and Development Studies, of particular interest is her thesis “Preparing for the Unknown – Exploring the Effects of International Volunteer Onboarding”. Nora has served in various leadership roles overseeing client service and user experience, fulfillment, and program development of over 5,000 global service-learning programs to Kenya, Tanzania, Ethiopia, China, India, Nicaragua, Ecuador, Haiti and previously the Democratic Republic of Congo. Nora’s experience extends to the creation and implementation of strategic plans for implementing the WE Charity development model and expanding ME to WE’s model of social entrepreneurship to increase the impact of the WE movement locally and globally.

Renee Devereaux leads Sheridan’s EDGE Entrepreneurship Hub, which supports early-stage entrepreneurs and social entrepreneurs across three campus communities. Renee is an advocate for entrepreneurship and changemaking as powerful ways to shape more equitable and prosperous societies. With a 15-year background in social entrepreneurship and adult education, Renee has held leadership roles internationally in education-focused social enterprises before joining Sheridan. She possesses a Master of Adult Education from St. Francis Xavier University.


This is a free event. Seats are limited. Register now to save your spot!

Snacks and drinks will be provided.

Paid parking is available on campus.

MEDIA CONSENT: Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

Directions to B480:

Elevators can be found to the left and down the hallway behind the orange stairs as you enter through the B-building from the North Municipal Lot. Take this up to the fourth floor and follow the signs for 480.

If you need assistance finding the room, please visit EDGE or contact 905-845-9430×8291.