Sales
Bootcamp
Build a sales process that generates predictable revenue.
The Sales Bootcamp is an interactive, one-day, in-person experience designed for entrepreneurs who want to qualify prospects, handle objections, close more business, and leave with a personalized 30-day sales action plan.
- Friday, October 23, 2026
- 9:00 am – 4:00 pm
- Sheridan’s Hazel McCallion Campus
- $499 + HST
- Led by sales coach and serial entrepreneur Lisa Kember
“My sales increased by 70% in the first year of working with Lisa. She helped me identify new opportunities, improve my approach to selling, and become more intentional about growing my business.”
Majdi Nawfal, Founder, Aidvisor
This bootcamp is for you if:
You’re an entrepreneur with a B2C (business to customer) product or service that’s generating revenue.
You want to build a sales system that creates repeatable revenue and makes sales more predictable.
You want to learn how to have revenue-generating conversations, qualify leads effectively, and close more deals authentically.
You want to increase sales using a customized sales funnel, clear pricing and incentive strategies.
Limited to 20 spots for a more personalized experience.
The Bootcamp
This hands-on bootcamp is built around your business. Throughout the day, participants’ businesses will be used as examples to bring key sales concepts to life. You’ll work through practical revenue planning and prospecting exercises using proven tools and templates, practice sales conversations in small groups to build confidence, and create a personalized 30-day sales action plan you can implement immediately.
What you’ll learn and apply
- The mindset to overcome sales fears and shift to a strategic focus on helping customers.
- Prospect and qualify leads effectively to drive revenue.
- Create pricing strategies and compensation models that support scalable growth.
- Confidently handle objections and increase conversion rates across all sales channels - whether in person, online or by phone.
- Develop a 30-day action plan and a long-term strategy for sustainable, scalable sales success.
- Get practical sales tools, templates, and frameworks you can put into action
- Use AI to identify and qualify prospects, communicate with potential customers and track results
Why should you register?
You know your business.
You understand your customers.
But turning conversations into consistent revenue can be challenging without a clear sales process. Many small business owners become responsible for sales without ever receiving formal sales training.
This bootcamp is designed to help you build the structure and skills needed to sell effectively and scale sustainably.
Benefits of Attending
Build Practical Skills
Build your sales skills without a major commitment of time or money.
Get Personalized Guidance
Receive high-value personalized guidance at low-cost
Learn in a Supportive Environment
Learn in a supportive, no-judgment environment where questions are encouraged
Keep the Momentum Going
Continue your growth through follow-up conversations and ongoing support after the workshop
Meet Your Coach
Lisa Kember
Serial entrepreneur • Business growth expert • Sales coach
7
Businesses built
$26M
Enterprise built
2,000+
Workshops delivered
Lisa Kember is a serial entrepreneur who has built seven businesses, been a partner in three more, and has navigated two successful exits. As an intrapreneur, Lisa built a $26 million dollar enterprise that was then sold.
Lisa is a passionate champion for the entrepreneurial community. She is a business growth expert with a coaching and advisory practice, runs training courses to help entrepreneurs optimize their business, and facilitates peer advisory programs for established founders and CEOs.
Over the last decade consulting and coaching with hundreds of small businesses, Lisa has helped businesses grow by millions of dollars each year. She has helped seven businesses dramatically increase their value and navigate successful exits, and helped many more to 10x their value within just a few years. With a diploma in Resource Development and Fundraising from Sheridan College, Lisa knows how to “sell” for social impact organizations, having volunteered on boards, committees and fundraising teams for the past 30 years.
Lisa has presented over 2,000 workshops, seminars & trainings on sales strategies, cold calling, question-based selling, business development, channel selling, lead gen and revenue growth.
Frequently Asked Questions
This bootcamp is designed for entrepreneurs who already have a B2C product or service in market and are generating revenue. If you are looking to build a more consistent sales process, create predictable revenue, and improve your confidence in sales conversations, this program is likely a good fit.
Yes. Many entrepreneurs find themselves responsible for sales without ever having received formal sales training. This bootcamp helps you approach sales conversations with a focus on helping customers rather than using pressure tactics, build confidence and overcome fears.
The concepts taught in the bootcamp focus on customer conversations, prospect qualification, pricing, and sales systems. Because the training is centred on core sales principles, you can apply the learning to a variety of business offerings.
Yes. The program is specifically designed for entrepreneurs and small business owners who are responsible for growing revenue and managing sales themselves.
The bootcamp is designed for entrepreneurs and business owners who want to strengthen their sales skills and create more structure around business development. Participants may be at different stages of growth, but the focus remains on building and refining a repeatable sales process.
Founders and small business owners from diverse industries have benefitted from working with coach Lisa.
Participants leave with a personalized 30-day sales action plan along with practical tools, templates, and frameworks that are intended to be used immediately.
The workshop focuses on common challenges such as sales confidence, qualifying leads, handling objections, improving customer conversations, developing pricing strategies, and creating a structured sales process.
Your business is part of the learning experience. Participants use their own businesses during exercises and discussions, and the small cohort format allows for personalized feedback throughout the day.
The workshop includes personalized feedback and attention. While learning happens in a group setting, the small cohort size is designed to support meaningful discussion and guidance.
Participants will practise sales conversations in small groups and work through hands-on exercises designed to build confidence and reinforce key concepts.
Yes. Participants’ businesses are used as examples throughout the workshop, creating opportunities to learn from different perspectives, challenges, and approaches. Sharing your sales numbers or using your business as an example is completely optional. If you would prefer not to participate in these discussions, please let the coach know.
Templates, tools, and frameworks will be provided for use during the exercises. You do not need to set up any new tools or systems before attending. We recommend making note of the tools, systems, and processes you currently use, for discussion during the bootcamp.
The coach will share her approach to tracking sales, including how she uses a CRM. However, the bootcamp does not include training on any specific CRM platform or sales software.
Yes. The sales frameworks are designed to be adaptable across diverse businesses. As long as you are selling a product, service, or solution, you will be able to apply these frameworks to your business. The workshop is highly practical and encourages participants to work directly on their own opportunities, challenges, and sales processes throughout the program.
The tools and planning exercises are intended to support immediate practical implementation by entrepreneurs and small business owners.
Yes. Additional individual and group coaching opportunities will be announced during the Sales Bootcamp. These optional coaching services will be available for an additional fee.
This is an in-person, interactive experience that combines practical exercises, sales conversation practice, real business examples, and personalized feedback in a small-group setting.
Participants receive practical tools, proven frameworks, personalized feedback, hands-on learning, and a 30-day action plan developed around their own business. The program is led by an experienced entrepreneur who has built, scaled, and sold businesses.
No. This bootcamp is not an accredited Sheridan program, and participants will not receive certification upon completion.
No. Full payment is required to confirm your registration.
If you cancel more than 48 hours before the event, you are eligible for a 50% refund. Refunds are not available within 48 hours of the event start time.
If Sheridan EDGE cancels the event, all registered participants will receive a full refund.
Sheridan EDGE reserves the right to modify, postpone, or cancel the bootcamp. Participants will be informed of any program changes.
No. Participants are responsible for making their own lunch arrangements.
No. Recording is not permitted during the bootcamp, and workshop materials may not be reproduced or distributed.
The templates, tools, and resources are intended for use within your own business. They may not be reproduced, distributed, licensed, taught, packaged, or resold at any time.
No. The materials cannot be reproduced, taught, packaged, licensed, distributed, or resold at any time.
Yes. Photos and videos may be taken for promotional purposes during the bootcamp.
Participants who prefer not to appear in photos or videos should notify the organizers in advance.
No. The bootcamp provides education, tools, and guidance, but individual business results will vary and no specific outcomes are guaranteed.