Financial Strategy & Forecasting Workshops – Session 2: Where do you want to be? @ Sheridan College EDGE - Room B290
Jan 23 @ 5:00 pm – 6:00 pm

Session 2: Where do you want to be?

  • Breakeven analysis: money in and money out.
  • Pricing your product: economical model vs. luxury model
  • Churn
  • Sales quotas and common mistakes
  • Compensation strategy
  • Burn rate
  • Use of funds



Financial Strategy & Forecasting Workshops – Session 2: Where do you want to be? @ Sheridan College EDGE - Room B290
Jan 23 @ 5:00 pm – 6:00 pm

Session 2: Where do you want to be?

  • Breakeven analysis: money in and money out.
  • Pricing your product: economical model vs. luxury model
  • Churn
  • Sales quotas and common mistakes
  • Compensation strategy
  • Burn rate
  • Use of funds

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Sapling – Financial Strategy and Forecasting Workshop
Jan 23 @ 10:00 pm – 11:00 pm
RIC Centre Regional Alliance
Jan 24 @ 12:00 pm – 3:00 pm

The RIC Centre Regional Alliance is an invite-only panel that meets bi-monthly to hear clients pitch their startup to business advisers and government funding experts. The goal of the Regional Alliance panel is to proactively champion successful technology commercialization by linking identified opportunities to committed resource providers (Federal, Provincial, Municipal, Industry, Investment, and Private Sector), and engaging their respective communities as functional incubators.
For more information, please contact Mariya Leslie, Operations Manager at RIC Centre, at

RIC Centre Pitching Workshop
Jan 29 @ 9:00 am – 1:00 pm

The RIC Centre Pitching Workshop is designed to help startups understand how to create a powerful pitch presentation.
Ideal Attendee: This workshop is for RIC Centre clients that have a validated value proposition and business model combined with a strong team and attractive market opportunity. Participants are expected to ensure that they have all the information required to create their pitch.
Workshop Topics:
– Effective communication
– Creating powerful narratives
– Principles of storytelling
– Pitching principles
– Effective slide creation
Event cost: Free for RIC Centre clients with $100 refundable deposit; deposit is returned once client attends workshop and completes post-event survey.
Event catering: Light breakfast and lunch is included.

CSI Ideation Workshop
Jan 29 @ 10:00 pm – Jan 30 @ 12:00 am
Ideation Workshop for Social Enterprises
Jan 29 @ 5:00 pm – 7:00 pm


Brought to you by the O.N.E. Social Enterprise Partnership, Ryerson SVZ, MaRS SVX and your host EDGE at Sheridan College.

Are you interested in starting a social enterprise or learning more about how to do so effectively?

A challenge facing social innovators (and, indeed, innovators of all types) is that they often leap to a solution without having properly researched and defined the problem. This can negatively impact the venture at later stages, where issues that should have been known much earlier can cause significant delays or even stop the venture in its tracks.

The Ideation Workshop will help innovators further refine their ideas to create a viable social enterprise. Using tools and worksheets developed by Alex Gill, Director and co-founder of the Ryerson Social Venture Zone, participants will work through their ideas using a range of methodologies. Users of the interactive worksheets will perform a range of foundational work that is key to separating the knowledge of the problem from the tools to solve it. You can use this process to help validate your idea and ensure you are truly solving a social problem, rather than trying to fit a problem into a solution.


1. Help participants explore and deepen their initial social business ideas by using a variety of creativity and innovation tools;

2. Capture and deepen their ideas via Ryerson’s “Ideation Canvas” that will outline all initial aspects of their social business idea;

3. Learn about the major mistakes that early stage social entrepreneurs make – and how to avoid them;


Please register for one of the complimentary ticket types.

Refreshments will be served.

Contact for more information.



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Financial Strategy & Forecasting Workshops – Session 3: How do you get there? @ ICUBE Co-Working Space
Jan 30 @ 12:00 pm – 2:00 pm

Session 3: How do you get there?

  • Financing options for company stages
  • Examples of lenders/investors in the Canadian Space
  • Meaning of valuation and its methods
    o Market approach: depends on the company.
    o Income-Based Approach: Discounted Cash Flow and example
    o The Venture Capital Method
    o Pre and Post-Money Calculation
    o Score Card Method

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Driving Dreams 2019: Designing Smart Products
Jan 31 @ 8:30 am – 6:00 pm

Some technical innovators work in corporations, some work as entrepreneurs. But when it comes to designing smart products, they all face product development challenges and what it takes to bring smart products to market.
Driving Dreams 2019: Designing Smart Products is a six-pack event series that delivers technical workshops and valuable expert panel sessions, as well as focused networking, throughout the year, with the first full day event launching January 31, 2019.
Join us to be surrounded by some of the top minds in IoT, aritificial intelligence and big data. A few of the speakers we’re excited to bring to you this are:
-Greg Dashwood, Product Lead IoT & Advanced Analytics, Microsoft
-Mike Brown, Senior Director Business Development, Swift Labs
-Max Palumbo, Senior Field Applications Engineer, Silicon Labs
It’s a unique opportunity for you to engage with other entrepreneurs and innovators who have launched products, built brands and forged strategic industry partnerships in the same ecosystem.
Tech Workshop: 8:30am – 1:00pm
Keynote, panel and networking: 2:00pm – 6:00pm
Full List of Speakers and Topics
Click here
-January 31, 2019
-March 21, 2019
-May 30, 2019
-June 20, 2019
-September 19, 2019
-November 14, 2019
Event cost: $375 for early bird registration (closes Jan 10, 2019), regular price $600 for the program
*single event tickets can be purchased for the price of $150. Please contact for more details*
Get your tickets here: Driving Dreams 2019

Business Model Canvas: A Blueprint for Startup Success @ Sheridan - HMC - EDGE Hub, Room B290
Feb 6 @ 5:00 pm – 7:30 pm

This event is provided for EDGE Leap program members only.  For more information, or to apply to be a part of our Leap program click here.

Once you’ve validated your business idea, the next step in your entrepreneurship journey is to map how the pieces fit together.  Learn how to use a popular planning tool that leads you through nine key building blocks.

This Leap Lab will help you:

  • Create an overview of all key elements of your business or social enterprise
  • Narrow your focus and decide which action items should be prioritized
  • Get familiar with a tool and way of thinking that you’ll return to regularly as your venture develops.

Come join EDGE mentors and fellow aspiring entrepreneurs to get feedback on your work and have your questions answered.  You’ll also be able to network, make connections and brainstorm with like-minded colleagues on how to turn your ideas into action.

This lab involves pre-session work that we’ll send your way once you register.

Leap Labs @EDGE:

Leap Labs @EDGE are four sessions designed to help you learn how to move from entrepreneurial idea to execution. All sessions are held at Sheridan’s Hazel McCallion Campus. The series includes:

Look before You Leap: Put Your Entrepreneurial Idea to the Test
Wednesday Jan 16, 5-7:30pm, B290

Business Model Canvas: A Blueprint for Startup Success
Wednesday Feb 6, 5-7:30pm, B290

Find Your Fans: Market Research and Customer Insights
Wednesday Feb 27, 5-7:30pm, B290

Pitch Perfect: The Art of Telling your Startup Story
Wednesday Mar 20, 5-7:30pm, B290

EDGE Leap program members have priority registration for Leap Labs.  Members of the Sheridan community and public are welcome to join if spots are available.


This is a free event. Seats are limited. Register now to save your spot!

Snacks and drinks will be provided.

Paid parking is available on campus.

MEDIA CONSENT: Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

Map to B290: