Explore Entrepreneurship: Idea to Product
Nov 26 @ 12:00 pm – 1:00 pm

Explore Entrepreneurship: Idea to Product

A three-part webinar series to help entrepreneurs create their first prototype, access applied research support and work with manufacturers.

About this Event

Wondering how to go from idea to prototype?


A collaboration between the Centre for Advanced Manufacturing and Design Technologies (CAMDT), the Brampton Entrepreneur Centre (BEC) the Brampton Library, and EDGE to support you in navigating the prototyping process. This will be a three-part series where you will learn to build your first tangible prototype, access applied research support and discover what to expect when working with manufacturers. We will also highlight the resources available in Brampton to assist your journey from idea to prototype to product.

Part 1 – Myths about Entrepreneurship – November 12

This session reveals the common misconceptions about entrepreneurship and explores the different steps in turning your idea into a prototype.


Part 2 – Intro to Prototyping – November 19

This session explores the importance of prototyping for product success and will guide you through creating your first physical prototype using 3D Printing via the Brampton Library Makerspace.


Part 3 – Advanced Manufacturing & Accessing Services – November 26

This session will introduce the Centre for Advanced Manufacturing and Design Technologies (CAMDT) and how you can take advantage of the available applied research support to begin working with manufacturers.


Who Should Attend:

For Part 1 and 2: EDGE Explore and Leap members and public

For Part 3: All EDGE members and public

In these webinars you will:

  • Discover the entrepreneurial process and the first steps to move an idea forward.
  • Learn how to create your first prototype, conduct applied research, and work with manufacturers
  • Clarify how to take advantage of available resources to turn ideas into tangible products.

Featured Guests


Jennifer Vivian

Jennifer has over 15 years of experience working in Economic Development in the municipal sector and is known for her energy, optimism and strong belief in pursuing the things you are most passionate about. She has spent her career consulting with entrepreneurs to develop comprehensive business support services to further their goals and navigate the waters of entrepreneurship. She feels it’s crucial to surround entrepreneurs with a great team of professionals and provide them with programming to enable their success. For her, there is nothing more rewarding than helping entrepreneurs to explore their passion and contributing to the economic growth in Brampton.

Erin Walker

Erin is a passionate advocate for digital literacy, hands-on making, creativity, and life-long learning. She has worked as a public librarian for 10 years and in her current role as Makerspace and Digital Literacy Librarian at Brampton Library she oversees services, instruction and programming for Makerspace Brampton sites, as well as throughout the larger library system. As a librarian, she has seen first-hand the need to connect local entrepreneurs to educational resources and creativity-sparking technology so that they can reach their professional goals.

Saleh Jiddawi, MBA, BASc.

Saleh is the Manager for the Centre for Advanced Manufacturing and Design Technologies (CAMDT). Saleh is passionate about the application of cutting-edge technology in the development of new products that transform the way we work and live. At CAMDT, he works with with industry partners interested in accessing advanced manufacturing technologies and technical expertise to develop new products.

Saleh brings with him extensive experience in additive and digital manufacturing, robotics, and 3D printing. He has 6 pending applications and 1 active US patent in additive manufacturing. He has over 6 years of technical and business experience across several industries, from automotive, research, robotics, mobile, and medical device companies. He holds an MBA from the University British Columbia and a BASc. in Nanotechnology Engineering from the University of Waterloo.

John Lam

John Lam started his entrepreneurship journey as an undergraduate and master’s student at the University of Waterloo. Two startups later, he changed course and moved towards mentoring and coaching other entrepreneurs. John has helped numerous entrepreneurs grow their Startup ideas through teaching entrepreneurship at Wilfrid Laurier University, and managing the incubators of the University of Guelph and Wilfrid Laurier University’s Brantford campus. John’s journey also took him to many entrepreneurship and innovation centres around the world to learn about entrepreneurship from outside of Canada. Some notable places include San Francisco and Auckland, New Zealand. John is currently the Entrepreneurship Lead for EDGE in Brampton’s Davis Campus


This is a free event. Seats are limited. Register now to save your spot!


If you require any accommodations to register or to ensure your full participation in this event, please let us know at

Advanced Sales Workshop
Nov 26 @ 6:00 pm – 8:30 pm

This workshop will help you to self-evaluate the key facets of your venture and clarify your next steps towards achieving long-term goals.

About this Event

Are you looking to take your business venture to the next level? Join us in our digital advanced sales workshop where we will help entrepreneurs assess the standing of their venture and its relative position in the current market. The goal of this workshop is to help attendees build upon their existing models and establish a plan for future growth. This session is perfect for entrepreneurs looking to grow their clientele and incorporate additional strategies for success into their portfolio.



In this workshop, we will cover:

  • The ideal client profile: who do you sell to?
  • Your market position: what makes your product or service competitive in the marketplace?
  • Your impact: What value does your product or service bring to individuals (B2C) or companies (B2B)?
  • Determining sales goals: What is your target revenue in 2021?
  • The sales process: What are the overall steps from lead to closing?



Who Should Attend: Entrepreneurs with existing, sustainable ventures looking to grow their business and customer base through advanced sales strategies.



Attendees will benefit from:

  • Guidance in applying evaluation to the specifics of their own venture
  • Aid in developing a personal plan of action to achieve their intended goals with their venture
  • A better understanding of sales techniques beyond the basics
Mentor Monday
Nov 30 @ 5:00 pm – 6:30 pm

Coming Soon

We’re currently working on this session, so stay tuned for more updates!

Breakfast for Champions
Dec 1 @ 10:00 am – 11:30 am

Grab your breakfast and join us for a virtual chat with Angad Singh, co-founder of Simplified Automation Inc.

About this Event

It is hard work navigating these uncertain times, pivoting your venture and taking on new initiatives. So, take a pause, get your coffee/tea and join us on December 1st at 10 am. We’re excited to have Angad Singh co-founder of Simplified Automation Inc. who will speak about his experience as a seasoned entrepreneur.

We look forward to seeing you!


10:00 am – Welcome

10:05 am – Introductions and EDGE Announcements

10:15 am – Chat with Angad

10:40 am – Q & A

10:55 am – Wrap up

11:00 am – Session Ends

Pitch Perfect
Dec 3 @ 6:00 pm – 8:30 pm

A powerful narrative is essential to help tell your venture’s story to customers, partners, investors and anyone else you need to persuade! 

We’re currently working on this session, so stay tuned for more updates!

Mentor Monday
Dec 7 @ 5:00 pm – 6:30 pm

Coming Soon

We’re currently working on this session, so stay tuned for more updates!

Storytelling and Pitch Preparation
Dec 7 @ 6:00 pm – 8:30 pm

Storytelling and Pitch Preparation

Build your skill in storytelling, and how learn how to communicate value to potential clients, customers, and investors.

About this Event

In this interactive workshop, you will receive feedback and coaching on your business story. Craft strong content that resonates with your audience for use in marketing materials, or for talking about your business in every day practice. Learn the features of a strong pitch, and prepare for future pitch competitions, funding or investor meetings, and more.

You will:

  • Learn about narrative structures: why they work, and how to harness them for communication in your business
  • Build you own business story, for use in marketing and talking about your venture
  • Receive one on one coaching to improve your story and presentation skills
  • Learn the features and expectations for a formal pitch
  • Practice in a safe environment with peers and industry experts


Leap Startup League Series

This series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Research Tools and BMC Validation: Wednesday September 30, 6pm-8:30pm

Digital Marketing 101: Tuesday October 13, 6-8:30pm

Finance 101: Tuesday October 27, 6-8:30pm

Sales Bootcamp: Saturday November 14, 10am-3pm




EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.


ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

If you require any accommodations to register or to ensure your full participation in this event, please let us know at

Startup Circuit
Dec 8 @ 1:00 pm – 2:00 pm

We’re currently working on this session, so stay tuned for more updates!

Mentor Monday
Dec 14 @ 5:00 pm – 6:30 pm

Coming Soon

We’re currently working on this session, so stay tuned for more updates!

Sauga Startup Pitch
Dec 16 @ 6:00 pm – 9:00 pm


We’re currently working on this session, so stay tuned for more updates!