Marketing Strategist

Name of Venture:

Henningham & Associates


Mental Health

Venture Description:

A mental health private practice with a focus on relationships, from business to romantic relationships.


Email / Contact information:


Description of Opportunity:

1. Brand Development: refining brand identity that reflects the values and personality of the practice.

2. Website Design and Development: update, a user-friendly website that showcases the practice’s services, team members, testimonials, and contact information.

3. Search Engine Optimization (SEO): Optimizing the practice’s website to rank higher in search engine results for relevant keywords, increasing visibility and attracting more potential clients.

4. Content Marketing: Developing high-quality content such as blog posts, articles, and videos to educate and engage potential clients, establish expertise, and drive traffic to the website.

5. Social Media Management: Creating and managing social media profiles on platforms like Facebook, Instagram, and LinkedIn to connect with current and potential clients, share valuable content, and build a community.

6. Paid Advertising (PPC): Running targeted pay-per-click advertising campaigns on platforms like Google Ads and Facebook Ads to reach specific demographics and drive traffic to the practice’s website or landing pages.

7. Email Marketing: Building and managing email lists to nurture leads, promote services, share updates, and encourage repeat business.

8. Online Reputation Management: Monitoring and responding to online reviews and comments to maintain a positive reputation and address any negative feedback effectively.

9. Local Marketing: Optimizing the practice’s online presence for local search, including managing Google My Business listings and local directories, to attract clients in the local area.

10. Public Relations (PR): Developing relationships with media outlets, writing press releases, and securing media coverage to raise awareness of the practice and establish credibility.

11. Event Marketing: Planning and promoting events such as workshops, seminars, or open houses to engage with the community and attract potential clients.

12. Analytics and Reporting: Tracking key performance indicators (KPIs) such as website traffic, conversion rates, and ROI to measure the effectiveness of marketing efforts and make data-driven decisions for improvement.


1. Education: A degree in marketing, communications, business, or a related field provides a solid foundation. However, many successful marketers also come from diverse educational backgrounds.

2. Experience: Hands-on experience in marketing, preferably in healthcare or a related industry, is valuable. Experience in executing digital marketing campaigns, managing social media accounts, and analyzing data is particularly beneficial.

3. Specialized Knowledge: Understanding healthcare regulations, patient privacy laws (such as HIPAA in the United States), and ethical considerations in healthcare marketing is crucial. Additionally, knowledge of medical terminology and the specific needs of the target audience (patients, caregivers, referring physicians) is advantageous.

4. Technical Skills: Proficiency in digital marketing tools and platforms such as Google Analytics, SEO tools, email marketing software, social media management tools, and content management systems (CMS) is essential. Basic web design and HTML/CSS knowledge may also be beneficial.

5. Creativity: The ability to develop innovative marketing strategies, create engaging content, and think outside the box to solve problems is highly valued in marketing.

6. Analytical Skills: The capability to analyze data, interpret metrics, and derive insights to optimize marketing campaigns and improve performance is critical. This includes understanding conversion rates, ROI calculations, and other key performance indicators (KPIs).

7. Communication Skills: Strong written and verbal communication skills are necessary for effectively conveying messages to diverse audiences, writing compelling content, and interacting with clients and team members.

8. Project Management Skills: The ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and work collaboratively in a team environment is essential in a fast-paced marketing agency setting.

9. Certifications: While not always required, certifications in areas such as Google Ads, Facebook Ads, HubSpot, or content marketing can demonstrate expertise and commitment to professional development.

10. Ethical Standards: Upholding ethical standards and maintaining integrity in marketing practices, especially in sensitive industries like healthcare, is paramount.

Position Required Availability: Remote, Volunteer role, Freelance, Part-time

Compensation Provided: Honorarium of $1050

If you are interested in applying for this position please email your resume and portfolio by 30th May to